Driven to advance
AMD X Mercedes x F1
Driven to advance
When it comes to F1 performance, even small improvements in aerodynamics can make a huge difference. I lead the creative concepting that shows how high-performance computing with AMD CPUs could become a competitive advantage for the Mercedes F1 team. With hundreds of sensors on each car, we created a visual ID that simulates computational fluid dynamics data on top of the race car. Data becomes the competitive advantage.
